WARNING: THE EXCLUSIVE REPORT BELOW IS LOADED WITH 17 PAGES OF MONEY-MAKING INFORMATION FOR YOUR BUSINESS. IT IS INTENDED ONLY FOR BUSINESS OWNERS SERIOUS ABOUT SUPERCHARGING THEIR MARKETING AND GIVING THEIR PATIENTS EXCELLENT CUSTOMER SERVICE. I RECOMMEND YOU GET COMFORTABLE BECAUSE IT WILL TAKE ABOUT 41 MINUTES TO READ ALL OF IT. I GUARANTEE IT WILL BE WORTH YOUR TIME!

If You Want To Print Money On Demand From Your Patients, Then This Will Be The Most Important Message Your Business Will Get This Year.

From The Desk Of Jeffrey Sabel

Las Vegas, NV.

If you're reading this you have found the gold mine of marketing secrets for your business.

I put together this private website to help you achieve two very specific goals inside your business...

1. Create marketing your patients cannot ignore.

2. Develop email systems to send it out in.

The warning is not a joke. This report is not for the faint of heart.

There are is no wasted space or superficial gimmicks. It's a 17 page (6,527 words) hardcore piece of content overflowing with value.

Most businesses avoid guarantees at all costs. I don't. I GUARANTEE the strategies I share with you inside this report will make you money.

Part 1 is a marketing psychology 101 class. It shows you how to climb inside your patient's minds and hijack their attention.

Part 2 is a technical walkthrough of 24 strategies that can turn your emails into money printing on demand.

All together I call it...

"How Your Businesses Best Money-Making Opportunity Can Be Found In Two Unexpected Places… DIVORCE & LOVE LETTERS!"

Let's get down to business...

Part 1 - MARKETING PSYCHOLOGY 101

I bet you’re like me and look at business as a collection of relationships. Each patient you have is a unique one-on-one relationship.

So if you’re in a relationship doesn’t that mean they can dump you? The first time you were dumped I’m sure the agony was unbearable.

Why doesn’t a patient showing up, giving you business, and never showing up again - dumping you - not stir up the same emotions?

What Your Business Must Learn From Divorce…

Beneath the emotional resentment, clouded judgment, finger pointing, and bickering during a divorce there are a couple logical causes - failure to communicate, show appreciation, and acknowledge how much someone cares about their partner.

This is basic human psychology and it applies to the relationship you have with your patients just as much as it does in a marriage.

Your relationship with each patient slowly grows apart when you don’t communicate enough, don’t show appreciation, and don’t acknowledge how much you care about them.

Eventually the distance becomes so wide that the bond you once had disappears forever.

The amount of repeat and referral business your patients give you is directly proportionate to the emotional distance between both of you.

I’ll say it again because it’s so important…

The Amount Of Repeat And Referral Business Your Patients Give You Is Directly Proportionate To The Emotional Distance Between Both Of You

Every time a patient shows up and is never seen from again they have filed divorce papers in their head. The crazy part is it’s usually done subconsciously regardless of how stellar your service was - most will simply forget about you.

How would you feel if your patients went to an inferior practice just because they forgot about you?

Never Being Divorced By A Patient Needs To Become Your Fanatical Obsession!

The good news is regular communication can close that distance and increase your odds of getting as much repeat and referral business as possible. The best way I’ve found is through love letter emails that are bursting at the seams with passion, let me explain…

Effective emails are one-way, one-on-one conversations with your patients every time you hit send. I want you to view these emails as love letters to your patients because you are writing directly from your heart to theirs.

The businesses that struggle with email feel it’s a dead and buried relic because they get no results from it. They aren’t getting results from it because there’s no passion in their writing. It’s a dull as ditchwater corporate newsletter full of offers and ads. It’s the equivalent of screaming “PLEASE BUY MY STUFF!!!!!!”

These business are supposedly in a relationship with someone but only talk about themselves and what they need (and don’t get me started on businesses that ignore email all together…)

We’ve agreed you’re in a relationship with all your clients so how would this same approach play out on a date? You meet someone and the whole evening they only talk about themselves and how you can help them. I think you see where I’m going with this…

The ones that succeed with emails write letters full of energy and emotion. Each one gets the reader’s brain fired up and elevates their heart rate.

They’re written like you talk because they’re a letter directly from you to your best friends. They have a problem and no one cares about helping them solve it more than you do!

Because When You Think About It, Isn’t That Exactly What You Do As A Business Owner? Every Day You Help Your Patients Fix Their Problems To Improve Their Lives!

Your emails need to arrive in their inbox like a fresh bouquet of long stem red roses for their soul and instantly become the most entertaining thing they’ve seen all day.

Now, with your mind and heart in that zone...

What writing tone would you use?

How would you talk to them?

How excited would you be to share new information with them?

How eager would you be to help?

How supportive would you be?

How appreciated would you make them feel?

How grateful would you tell them you are to have them as a patient?

How important would you make them feel to you and your staff?

You wouldn’t talk about yourself and you definitely wouldn’t skip doing it all together...

You’d Romance The Hell Out Of Them!

You’d tell them in detail how you can help…

You’d talk about all the people who were struggling with what they’re struggling with, how you helped them get closer to their dream life, and how you’ll do the same for them…

You’d showcase all your current patient success stories like a proud parent…

You’d talk about why you started this business in the first place…

You’d talk about how much you and your staff think about them...

You’d tell them seeing their faces is the best part of your day...

You’d talk about how your entire world revolves around your business because helping people gives your life purpose and it’s that very purpose that gets you out of bed in the morning...

That’s How You Romance Them... THAT’S A BUSINESS LOVE LETTER!

Your infectious energy would jump off the screen and get them fired up while reading it. Just imagine the emotional impact those types of emails would have on them.

All That Is The Benefit To Them, What’s The Benefit To You?

The primary benefit of these emails is they ensure you are regularly following up. The only way to get repeat and referral business is by retaining them as patients.

And the only way you can retain them as patients is by regularly following up with them.

This is why email is one of the highest ROI forms of marketing you can do inside your business.

The bulk cost of acquiring the patient has already been paid for and they already liked you enough to give you their info and money.

Your intention with email marketing is following up with your patients to stay top of mind to get repeat and referral business.

Meanwhile your patients are clueless to those intentions. All they see are memorable emails from a friend that cares about them deeply and is passionate about improving their life.

One Of The Golden Rules Of Business Is... BEST KNOWN BEATS BEST!

When You Think About It There Are Really Only Two Types Of Business Owners…

  1. Those that are always chasing the next patient and always will. Their income is vulnerable to the ebbs and flows this chase creates. They’re always spending most of their marketing budget on the most expensive marketing of all - new patient acquisition.

  2. Or those that chase new patients AND nurture their past patients. Their income is far less vulnerable to those ebbs and flows. Their strong past patient follow up is a form of business insurance that creates repeat and referral business while lowering their marketing budget.

Which Business Has The Higher Likelihood Of Being Stable, Predictable, And Profitable?

It doesn’t matter if your business is the very best in the world if you don’t follow up with your patients regularly. If you skip this I guarantee they’ll eventually forget how much you helped them.

Then one day they’ll go to another practice and receive inferior service and results to what you gave them.

Every time you email them you are setting up residence in their mind. The more you email them the larger that residence becomes.

Eventually with enough emails they think about you every day because you’ve built a full-blown luxury hotel in their brain! Just imagine how much more repeat and referral business you’ll have once you implement this.

SIDE NOTE - there’s a rarely talked about hidden bonus benefit to you. I bet you’re a bit like me and prefer being around people that know and appreciate you instead of strangers. That’s the beauty of having most of your business from repeat and referral patients. If you’re always chasing the next patient you are stuck in the rapport-building phase. Tying it back to relationships, it’s the equivalent of being in a stable relationship vs. going on a new date, every date. Which is more enjoyable?

Strictly between you and me, I want to say something most business owners would never dare say out loud but I will because I have no shame…

Your patients are very selfish and don’t care about your business.

They don’t care about how hard you work...

How much stress you have...

How many late nights you have at the office...

How much your payroll is...

How many daily fires you have to put out…

None of it. They hear your problems and yawn.

If it doesn’t involve them, they simply DO. NOT. CARE.

I know this is true because your patients aren’t unique. All humans are guilty of this… IF IT ISN’T ABOUT US, WE DON’T CARE! It doesn’t become any less true just because people are uncomfortable admitting it.

So many businesses make the mistake of talking about themselves all the time...

My experience, my location, my tools, my technology, my features, my my my my my my!”

I know this doesn’t come from a selfish perspective, you just want to show your professional expertise to build trust.

But your patients don’t see that, they only care about themselves.

The best way to build trust is framing everything you say through the perspective of what it does for the patient.

Everything must be a sequence of “We have this and it gives YOU XYZ benefits.”

Over 80% of every message should be the selfish benefits it gives your patients outlined in vivid detail.

The foundation of your emails needs to be a captivating message that talks directly to your patient‘s OWN self interests, such as…

Jessica doesn’t care about your business, she cares about suffering from excessive sweating. The emotional load of self-consciousness from her excessive sweating makes it feel like she’s living under a spotlight everywhere she goes. The fear of judgment from her excessive sweating is keeping her locked out of the life she dreams of. “Everywhere I go I wear a jacket to hide my sweat stains from people’s judgment. I still remember how mortified I was last year when I saw a photo of me at work and my sweat stains were visible.” She’s ready to get this under control once and for all with injections.

Mark doesn’t care about your business, he cares about being self-conscious about his body hair. It started growing in heavy in high school. From then into college he was ridiculed about it. He looks in the mirror and still hears the bullying. Everywhere he goes he assumes that people are thinking the same things those bullies said about him back in school. He’s tried waxing and shaving and it was as uncomfortable as the judgment of others. “I’m a grown adult and still feel the same as when I was a teenager.” He’s willing to give laser hair removal a try.

Jennifer doesn’t care about your business, she cares about her acne scars. She battled severe acne throughout her teens and into her early 20s. “When my acne eventually started clearing up it left scars on my face which are honestly just as bad as the acne.” Every time she’s in a conversation she feels the other person is judging her skin when they look away and can’t make eye contact. Every time she looks in the mirror she’s judging herself. “I just want to look in the mirror one day and see clear skin.” She wants to eliminate them with microneedling.

These Three - And Every Other Patient You Meet - Only Care About Your Business To The Extent It Can Help Them Achieve Their Own Goals.

I know this sounds like an overly critical observation but it isn’t, it’s basic human psychology and we’re all guilty of it - myself included.

Dale Carnegie said it best - “A person’s name, to that person, is the sweetest and most important sound in any language.”

The human brain agrees. It’s why you snap your head around in a crowded, noisy mall when you hear the faint sound of your name floating through the air.

Talking Directly To Your Patient’s Self-interests Is The Cheat Code Of Human Psychology And I Want You To View It As The Easy Button For Your Business.

Tell them in vivid detail how you can help them live the dream they want every day by showing them a path out of the nightmare they’re trapped in right now.

Describe the pleasure they will experience on the other side of the pain they’re suffering through now.

When you do this you cut through all the noise and take control of their attention.

It’s A Straightforward Three Step Process...

1. Take every product and service you have and attach detailed emotional benefits to each one.

2. Put them into compelling written pieces.

3. Use those pieces as the basis of the emails you send out to each and every patient.

The good news is most businesses - especially your competitors - either don’t send emails at all or do a horrible job when they do.

That means they either become non-existent or ignored. This presents so much opportunity for you.

Part 2 - LET’S WRITE SOME EMAILS!

Here Are My 24 Expert Strategies To Use On Your Next Email To Get It Delivered, Opened, And Read!

1. Your Patients Will Read Short And Long Emails.

Short, boring emails will get ignored. Long, captivating emails will get read. Word count is irrelevant - all that matters is how compelling the message is and how it benefits your patients directly. 

2. Put Your Emails On Shuffle To Keep Them Guessing!

Short emails pack a ton of punch in only a couple sentences by having a very direct intent. Long emails (I’ve written some that have exceeded seven pages typed and still got read) are the short stories of your business.

These short stories grab their attention and strap it into the driver’s seat of a wild ride it simply can’t get off until they’ve read the final word.

These short stories emerge from every corner of your business including why you got started, profiles about your staff, what products are selling best, what services you offer, patient success stories, and charities you care about.

There’s one specific goal - make it so memorable it becomes the best part of your patient’s day and puts a smile on their face. That’s the benchmark!

3. When Was The Last Time You Wrote Someone A Love Letter From The Heart?

Again, these are love letters to your patients. When they read each one they should imagine you got a stroke of insight, dropped everything you were doing, and wrote it out longhand on a piece of paper because you urgently had to share a message with them. Make your emails that compelling!

Even when you are asking them to do something it’s conversational like “I had to share this message with you and I hope it resonated. If you’d like more info just respond to this email and I’ll text it to you. I look forward to sharing it with you.”

It’s not a stuffy sales pitch, it’s a casual one-on-one conversation with someone you care about and want to help.


4. Your #1 Job Is To Become A Storyteller.

The single best way to grab someone’s attention is by telling them a story. A story about someone just like them is an emotional experience because they are vicariously living and learning through a person they can relate to.

A story about why you started this business is powerful because you no longer are seen as an abstract business owner that wants their money, but instead a real human being that wants to help them.

A story about your favorite product shows the true benefits of it and the tangible effects it has on the lives of people who use it. Remember this...

Businesses Without Stories Are Commodities. Commodities Have No Uniqueness. Things With No Uniqueness Are Viewed As Irrelevant.

5. Call Out Your Patient‘s Enemy And Fight It!

They’re in a fight right now against an enemy that is holding them back from their dream life… AND THEY’RE LOSING! Excessive sweating, awkward body hair, and acne scars are all someone’s ENEMY.

Your email arrives as an announcement that you are ready to go into battle with them to beat their enemy, your products and services are a declaration of war against it, and they will beat it with you as their partner!

6. Make Sure Your Patients Know The Real You.

Your patients, especially in 2024 when they’re drowning in options, are longing for personality and emotion. They want to buy from PEOPLE, not another faceless corporation. This is why the dullest industries like financial services have celebrity spokespeople - it humanizes them.

As a small business you have an unfair advantage because you can sidestep the board of directors and shareholders. Tell your story to your patients - why you got started, what’s your favorite part of helping them, what you’ve learned, what mistakes you’ve made - all of it. They want to hear it!

7. Every Email Needs To Be An All-Natural Beauty With No Makeup.

The email has to be 100% text. Zero images or videos. If it doesn’t load immediately the reader goes ✌️ and hits the trash can button sending your message into the waste bin of internet oblivion. It needs to be all natural and have no makeup.

This isn’t an art project, it’s a conversation. I know this goes against everything you’ve seen because nearly every email we get is loaded with photos, videos, GIFs, and animations to create a glorified collage of gimmicks.

Fight the urge to do this - absolutely no makeup.

The highest converting emails are all natural plain text with nothing more than a little style like this to EMPHASIZE a point. Even they should be used carefully. All images, videos, product pages, and booking pages should be kept on an external website that is linked inside the email.

These emails are just conversation starters, they don’t need to include every single detail.

8. Master The Headline Trinity To Hypnotize Them.

The headline is the most important piece of writing because it is the mechanism that grabs someone’s attention.

A great headline makes them perk up and pay attention.

A lousy headline makes them yawn and move on. In a traditional letter like this one you have one main headline.

In emails you have three - the sender name, the subject line, and the preview text. This gives your patients three opportunities to quit before even opening it. You have to nail this trinity! Which of these two email notifications would make you more likely to open and read it…



XYZ Medspa

March Promos

Dear Valued Customer enclosed…



OR




Your Acne

Will HATE this email! 


Kick your acne to the curb…

9. “Did My Acne Just Send Me An Email???”

When you send emails to people eventually they become familiar with your name and the type of content they’ll receive. This allows them to “predict” what they’re getting and “quit” by ignoring it. I know this is another uncomfortable truth but the truth is the truth. Knowing what they’ll get from you gives them an easy excuse to keep scrolling.

A creative sender name breaks this pattern by capturing their attention. If you’re talking about a line of your acne treatments use a sender name of “Your Acne”. Using this approach gives you an unlimited amount of creative names. The sender is the first of three headlines someone will see before even clicking on the email.

10. “Will HATE This Email…”

The next headline is the actual subject line of the email. In this example I played on the sender name and continued it.

Your Acne Will HATE this email…

The subject line is the “formal headline” and should be no more than 7 words MAX. The subject line is the second of three headlines someone will see before even clicking on the email.

11. “Kick Your Acne To The Curb Once And For All!”

The third and final headline is the preview text. This needs to be formatted correctly and written intentionally. This will be the first sentence of the email so it needs to flow with the rest of the message.

Think of when you get an email notification on the Lock Screen of your phone. You see all three of these - sender name, subject line, and preview text.

Most emails use the same name and a generic duplicated message for the subject line and opening sentence. This is why most get ignored.

12. Step Inside Your Patient‘s Mind To Visualize Their Dream, Nightmare, Pleasure, And Pain.

The best topics for all marketing come from a creative perspective inside the following four questions...

1) What do they dream about lying in bed at night while staring at the ceiling?

Explain how you can help them make it a reality.

2) What nightmare is their reality right now?

Explain it in detail to build empathy - ”Yes, I really do understand what you’re going through.”

3) What daily pleasure will your business bring them?

Explain in vivid detail using all five senses how much better their life will be.

4) What pain do they go through on a daily basis?

Remind them what they’re going through right now.

Talk directly to all four - “I see you. I understand you. Most importantly, let me help you.”

13. Personalize Your Opening Like An Actual Letter.

This is a personal message directly from you so add things like their name and the date to personalize it. Open it like you’re talking directly to them…

"Jennifer, I’ve been thinking… "

"Mark, I just had to share this with you…"

"Elizabeth, this really gets me angry…”

14. If Business Is A Never-ending Marathon, Every Paragraph In Your Emails Is A Short Sprint.

The longer emails need to have regular “breaks” in them. This is a concept called “eye relief” which does as it says - it keeps the reader’s eyes relaxed so they can stay focused. It needs to be visually encouraging to them.

If it’s one giant wall of text they will get intimidated and leave, never to be seen from again.

Break it down into simple, easily read blocks. Every sentence needs to be direct and every paragraph needs to be no more than 4-5 sentences.

The easier it is to read, the easier it is to understand. The easier it is to understand, the easier it is for the patient to take action.

Another Golden Rule Of Business - Make It Easy For Them To Give You Business!

14. If It’s Not Entertaining, Don’t Even Bother Pressing Send.

I’m going to break rule 14 for this because it’s so profound. Do you know the human brain actually lights up when it’s excited and engaged?

Your email has to be so compelling that it has that effect on their brain - it lights it up! This has 3 benefits...

1. You linger in their mind for the rest of the day.

2. Their opinion of you is elevated.

3. It sets the tone for the next email they get from you. By achieving one and two, you have increased the odds of the next one being opened - three.

Think of your email as the unsigned player called up from the minor league team that needs to have a big game or they’ll be sent back down. Every single email is an audition for the next one.

A concept that puts me in the right frame of mind is...

I Want My Email To Be The Most Memorable Part Of Their Day. That Is My Standard!

(I Hope This Is The Most Memorable Part Of Your Day!)

The time they gave your email needs to be overwhelmingly compensated in their favor.

A lot of people assume entertaining only means funny but that isn’t true.

One definition of entertain is to keep, hold, or maintain in the mind. You are trying to grab and keep their attention.

This can be done through humor, sadness, thought-provoking questions, how-to guides, and much more.

How-to guides are especially memorable because everyone wants to be smarter. You can push the envelope very far in a sales message if you’re actually teaching the patient something of value that improves their life.

Emails that have an educational element are so powerful because your patients will feel smarter after reading it. When this happens they’ll have a higher opinion of you and be more likely to read the next email.

Eventually your patients will start telling you “I love your emails, I always learn something from them!”

These emails need to activate all five senses in their body through descriptive writing, vivid benefits, and powerful emotional stories. I rambled on this one because it’s so important!

16. Every Email Is A Sales Pitch But They Can’t See It Behind Your Camouflage...

The goal is to achieve sales without being a blatant commercial. Back to acne - let’s say you have a program that helps adults get rid of their stubborn acne. Compare these two email examples…

Generic - “GOT ACNE? Book your appointment for our new XYZ acne treatment!”

COMPARED TO

Powerhouse - “Jennifer, this just made my month and I have to share it with you...

This is a story about a patient of mine named Jessica, she’s 31 years old and has been struggling with acne since her sophomore year of high school. As an adult this acne is debilitating and has forced her into a life of constant low self-confidence.

Her best friend saw our ad in a local magazine a couple months ago and told her she should stop by to learn more. We recommended our XYZ treatment for her stubborn acne.

Through XYZ treatment her acne is already 80% gone! She was brought to tears in our office when she realized it was actually - finally - cleaning up the acne she has suffered with for half her life.

Think about that - for half her life this acne has held her back from being the social, vibrant person she wants to be.

Jessica is a beautiful soul and she’s finally getting the perfectly radiant skin she deserves that will reflect her beautiful personality on the outside.

In less than 2 months just during her appointments we’ve seen her become more outwardly social and friendly.

Our whole staff gets stuck in the day to day operations of the business so much that we forget far too often just how much of an impact we get to have on our patient’s lives. Her reaction was a reminder of this.

This is the only reason we’re here for you - to help you improve your life.

Do you have the same stubborn acne Jessica had? How about one of your friends? If so just respond to this email and we’ll text you some more info on the XYZ treatment.”

Which One Do You Think Will Be More Memorable And Get A Better Response?

The first one is generic and will get overlooked, but the second one is powerful.

You are hypnotizing them with a great story, meanwhile a sales pitch is lurking in plain sight and they don’t even see it, it’s camouflaged!

Your products and services are woven into the story because Jessica’s success wouldn’t have been possible without them.

People throw up their resistance to a generic corporate email sales letter because it looks like a flyer and is riddled with sales pitches. Subconsciously sirens and alarms are going off in their brain warning them ”KEEP SCROLLING, GET AWAY FROM THIS!”

Not in your email, you walk right through the front door of their mind undetected and not a single siren or alarm is set off.

17. Scrub Regularly To Practice Good Hygiene.

Regularly scrub and purge your list of people who never engage with your emails. It’ll feel like you’re dumping them (given we’re writing love letters and all), but people who don’t open your emails cause havoc on your email marketing. It’s necessary no matter how hard it is.

These emails damage your reputation score by pulling down your open rate (the foundation of all future email performance).

I have best friends in real life that I talk to a couple times a week that never opened my emails for weeks after I added them to my list. Do you know what I did when I found out? I deleted them from my list!

Think of the people that never open your emails as a bad relationship. You keep showing up with your fresh bouquet of long stem red roses and love letters ONLY TO KEEP GETTING IGNORED! At a certain point even the most desperate suitor would move on to someone more deserving of their attention. 

18. Only Email Your Vip Patients.

The very best performing emails will be the ones you send strictly to patients who opened one of your emails in the last 30 days. Consider these patients your VIPs.

It’s important to segment your openers by creating a filter inside your email composer for this.

BONUS TIP - occasionally put that in the email... “You are receiving this email because you are one of my VIPs.” Your patients will feel like royalty!

As for the rest of your patients that don’t open an email? It’s not you, it’s them…

19. I’m Serious. It Really Is Them, Not You…

Here’s an undeniable fact - a certain percentage of your patients will never come back regardless of how excellent your service is. It’s not you, it’s them. I’ll repeat it again - IT’S NOT YOU, IT’S THEM!

They quit on their goals, their lame family and friends ridicule them for trying to improve their life because it makes them feel worse about theirs, deep down they feel they aren’t worthy of a better life - whatever their reason is it’s on them, not you. It sucks to say, but again, the truth is the truth.

When you continue to send emails to these relationship dead ends you are hurting the performance of every other email you send.

Focus on the right patients - your VIPs - and disregard the rest. This will boost your deliverability by improving your email reputation, open rate, spam score, and inbox priority.

20. Can You Really Score An All Expenses Paid Weeklong Vacation To Hawaii By Sending Emails To Non-Openers 72 Hours Later?

After you send your weekly email try experimenting with a second round by sending it to everyone who didn’t open the first one.

A 50% open rate is very strong. It’s also a nice way of saying half didn’t open it.

Re-send to non-openers with an alternate headline and opening paragraph to “disguise” the re-send.

Think of this like a book that isn’t selling so the publisher changes the title and cover (which happens a lot). Magically it becomes a bestseller!

Some Quick Math...

If Only 25% Of The Second Round Of Emails Open, That Will Increase The Total Open Rate Of That Email Up To 62.5% From The Initial 50%.

This may not seem like a lot but over the course of a year just think of the potential business this can generate. Imagine picking up 2-3 additional patients per email, per week, just from doing this second round sending technique.

Some More Quick Math...

If Your Average Patient Value Per Appointment Is $300...

An Extra 2.5 Patients Per Week = $750 Per Week Of Bonus Revenue...

Over The Course Of A Year That Is $39,000...

Just From This Alone!

21. …But Could You Handle Two Trips To Hawaii???

Every sixth email (that’s 1.5 months) send an email to every email address you have in your database.

Again, I know I sound like a hypocrite because this goes against everything I said in rule 18. I do this occasionally as an attempt to “pull in” more people for the future. A lot of people will fall through the cracks and miss your emails.

This technique will grab non-opener patient‘s attention and by opening that email it will put them into the next “last 30 day open” segment from rule 18.

Even a measly increase of 5% on the next email could be a ton of money for your business.

Now I know the thought of a SECOND trip to Hawaii might be overwhelming to you...

“Do I have time for a second trip? What will I wear? Where will I stay? Who will run the office when I’m gone?”

All valid questions and I understand, so I volunteer to take it for you!

22. There’s No Grey Area To Get Comfortable In.

Everything inside the realm of email is defined. The numbers are clear and so is the performance - everything is trackable.

Delivery rate, open rate, click through rate, who opened, who didn’t open - all of this data tells a story.

The success or failure of hundreds of thousands of emails can be distilled down to one table of data written on a cocktail napkin.  

23. Build A Laboratory To A/B Test In.

All marketing is experimentation. Everything I’ve said above needs to be documented and experimented with so you know the performance of it all.

Think of this as a tournament and at the end of every quarter there is a clear podium of winners and a clear group of losers.

No matter how much you prepare or how much you think you know your patients they will always surprise you.

You’ll send out one email you think is phenomenal and it’ll underperform. You’ll send out another email, not think twice about it, and somehow that one will take off. That’s just a law in the marketing universe. I can’t explain it. No one can.

This is why you experiment and document everything so you can make more of what works and less of what doesn’t. Give the people what they want! 

24. P.S. Close It Out With A Footer.

In typewriter days writers would add a postscript (P.S.) at the end of their letters. It was much easier to add in something they forgot at the end instead of typing the entire letter over again.

While we’re spoiled now with digital technology, the P.S. is still a powerful attention grabber.

Think of it as the closing headline. The reason it’s so powerful is because most people don’t actually read, they scan. I know, it pisses me off too.

After all the work and emotion you’ve poured into this letter…

After your stroke of insight…

After dropping everything you were doing…

After writing it out longhand on a piece of paper because you urgently had to share a message with them...

After you showed up with a fresh bouquet of long stem red roses for their soul…

After you talked directly to their frustrations and dreams…

After all that they still won’t read every word?!?

Sad but true - they’ll read the opening paragraph, skim through the body (looking for things that interest them), read the final paragraph, and then read the P.S.

The P.S. needs to be equally as compelling as the opening. It needs to grab their attention and make them think… “This sounds like something I should read…”

Think of the P.S. as a headline for the ending. 

In Conclusion...

As I See It You Have Three Options…

1. Send out boring emails and get minimal results. 

2. Never send out emails and roll the dice hoping your patients will come back and refer people (they usually won’t).

3. Send highly personal and entertaining one-on-one conversational emails using the process above.

Which option would give you the best odds of creating repeat and referral business?

I’ve Learned Businesses Don’t Send Out Regular Emails To Their Past Patients For Only One Of Three Reasons…

1. They don’t know about email (very rare).

2. They have no clue where to start and don’t have the extra time to do it even though they know they should (most common).

3. They got poor results with their previous emails and no longer waste their time on them (also common).

Don’t worry if you don’t know where to begin, I am a freelance copywriter and can do it all for you… 

The most enjoyable part of my copywriting process is observing your business as an outsider. This allows me to create overlooked angles you may not see inside the trenches.

One of my favorite quotes that conveys this is by Francis Flaherty -“Look until you see something new, for the writer is the watcher of the world.” 

Great writing is connecting seemingly unrelated details to create compelling stories. I did it earlier by connecting divorce and love letters with email marketing.

On the surface these are three seemingly unrelated topics yet the underlying human emotions are very real - the importance of communication, letting people know how much you appreciate them, and showing you care about them and are grateful for them.

There are hundreds of these unique, interesting angles inside your business waiting to be unleashed.

If I Write You One Email For Free Would You Be Open-minded To Sending It Out?


I’m Confident You And Your Patients Will Love The Results!

If I flop and my email bombs it cost you nothing and you’ll walk away with this information that I know will still help your business. 

If it works out and delivers results you’re happy with you can hire me as the freelance copywriter for your business. 

If I send out weekly love letters to your patients, then I guarantee they’ll appreciate you more...

And if they start appreciating you more, then wouldn’t you expect an increase of repeat of referral business over the next 6, 12, 18 months?


There is nothing to lose and everything to gain.

P.S. All I ask is you keep an open mind. When would be a good time to talk?

Call or text me directly

at 702-305-7312.

Jeffrey Sabel

Sabel Syndicate | Las Vegas, NV